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Wordmark Logo

With the letter "S" located at the center, each letter of POSCO has been arranged in a way that creates balance to symbolize POSCO's key principles, e.g. unity and harmonization.
The concentric letters represent POSCO's aspiration for boundless growth - a vision to be achieved by responding to external changes and continuing to innovate.
  • Corporate Word Mark1
  • Corporate Word Mark
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Clear Space

Word Mark Clear Space Basic space regulations
Basic rule
Clear Space is determined by the width of the letter "P" and the height of the letter "O". POSCO wordmark logo should always maintain clear space around perimeter.
Word Mark Clear Space Confined space regulations
Exception
When inserting the POSCO wordmark into a small box, clear space can be adjusted as displayed in the image above .

Graphic Motif

The light of Trust - The Graphic Motif, which is the design system developed to illustrate POSCO's differentiated and original brand identity and to effectively deliver POSCO's will with sincere 'trust', underscores 'light of trust'. The Graphic Motif can be in various forms according to the media being used, and copy texts and the logo can adhere to the Graphic Motif.
Layout
Graphic Motif examples
Example
Examples
Guidelines
Practical use regulations

Color Scheme

POSCO Blue represents POSCO's technological prowess and eco-friendly business.
Main Color
POSOCO BLUE - PANTONE 302C, C100 M35 YO K40, R5 G80 B125
Sub Color
POSOCO LIGHT BLUE - PANTONE 299C, C85 M10 YO KO, RO G165 B229

Background Color Rule A

Over a colorful background
When there is a background (Full Color) Provision of Background Color Application A
Over a black & white background
When there is a background (Black & White) Provision of Background Color Application A

Background Color Rule B

Provision of Background Color Application B

Incorrect Usage

To establish brand recognition and create a sense of belonging, POSCO Group's 20 domestic and 80 overseas affiliates, employ identical visual elements that represent the business chain's trustworthiness.
Incorrect Usage