During the year, three influential Korean organizations?the Korea
Economic Daily, Korea Investor Relations Association, and Money
Today?recognized us with their highest IR awards. While local accolades
are always rewarding, it's especially meaningful to be highly rated
by Asia's top analysts. In the 2nd annual Reuters Investor Relations
Asia Equities Investment Report, both buy-side and sell-side analysts
ranked us as having Asia's best company IR in the basic materials
category as well as being the most improved. Even more rewarding
was our ranking by sell-side analysts having Korea's best company
IR.
In 2004, we will be working even harder to expand our shareholder
base as we make building trust with the international investment
community through timely and fair disclosure a top priority.
Inspiring Excellence
In 2003, we focused on upgrading the competitiveness of our workforce
to meet the rapidly changing needs of business in this age of the
digital innovation and globalization. At the heart of our efforts
is an evolving competency- and performance-based human resource
management process that is now transforming the way we hire, recruit,
reward, train, and retain top talent to keep us growing and innovating
at the forefront of our industry.
During the year, we hired 390 new employees as well as 60 experts
in global management, cutting-edge manufacturing technology, and
other key fields. We selected and sponsored more than 70 employees
in study programs at home and abroad as we continued to systematically
foster professional and leadership growth across our organization.
We also upgraded our capabilities in future areas of growth by assigning
our best people to strategic technical fields as well as key overseas
investment projects in China and elsewhere.
Cultivating tomorrow's leaders is a top priority for us. During
the year, our e-Leaders Academy career development program graduated
its second class of 25 carefully selected managers. With a succession
plan for over 60 department-level management positions now in place,
we are currently in the process of implementing tailored mentoring
and training programs to prepare these future managers for leadership
excellence.
We executed a major overhaul of our compensation system in 2003.
In addition to boosting the employee profit-sharing ratio, the new
system increased the salary range for all manager-level and above
staff to provide more flexibility in rewarding exceptional competencies
and performance. We continue to fine-tune the impartiality and effectiveness
of this new merit-based pay system by improving the alignment of
individual and organizational goals during goal-setting and upgrading
training for performance evaluators.
We continued to lead in employee welfare in 2003, becoming one
of the first Korean firms to adopt a five-day, 40-hour workweek
in advance of the government-mandated implementation scheduled for
July 2005. As expected, the change from a 44-hour workweek has increased
the productivity of our workforce, validating the win-win premise
behind this important labor issue. We also upgraded the cafeteria
benefit plan implemented in 2002, enabling our employees to pick-and-choose
from a "menu" of benefits to match their specific needs and lifestyles.
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