In the short-term, we'll be following Hanoi's lead by setting up
joint-venture processing centers, gradually expanding to include
the entire steelmaking process.
In recent years, Southeast Asia has experienced skyrocketing demand
for stainless steel, making it the world's second-largest market
for imported cold-rolled stainless coil. We are now in the process
of acquiring production facilities across the region as we aim to
establish ourselves as the undisputed leader in this product category.
Collaborating Globally
Collaborative partnerships are essential to staying competitive
in today's global steel market. We have technical exchanges with
10 firms including Arcelor, U.S. Steel, and Shanghai Baosteel. We
have R&D partnerships with four firms including Salzgitter and Dillinger.
We also hold regular meetings to discuss developments in the raw
materials field with BHP Billiton and other major suppliers. Our
first annual workshop with BHP Billiton in late 2003 focused on
continuing supply instability in raw materials markets due to the
rapid growth of the Chinese steel industry. Besides the fields mentioned
above, we actively team up in other fields on a regular or ad-hoc
basis as needs arise.
Since entering a strategic alliance agreement with Nippon Steel
in August 2000, we have partnered in basic technology development,
conducted R&D exchanges, co-invested in overseas raw materials development,
and exchanged personnel. These efforts continue to pay dividends
for both of our firms, enabling us to avoid unproductive competition,
foster stability in the Asian steel market, and increase opportunities
for collaboration. This alliance as well as our good working relationship
with JFE Steel?Japan's top two steelmakers ?also ensures that we
are well positioned for whatever direction industry consolidation
in our neighbor market may take in the future.
Looking Beyond Steel
While steelmaking is and will remain our core business for the foreseeable
future, ongoing industry restructuring and consolidation as well
as rising competition from China and other global markets have made
it prudent for us to explore our options for diversification beyond
steel. Today, we allocate up to 5% of our annual investment budget
for projects that promise opportunities for synergy with our core
steel business, such as new materials and energy, as well as partnering
with firms that have groundbreaking technology in entirely new fields
like biotechnology as we strategically expand our business horizons.
Our partnership with POSCO BioVentures Management LLC, an unrelated
firm, through our POSCO America Corporation subsidiary is a case
in point. Since September 2002, a venture fund we seeded has invested
in promising U.S. biotech ventures, giving us a potentially lucrative
stake in this growth industry as well as a valuable network for
future ventures. Another strategic biobusiness partnership we have
is with the Postech Biotech Center, which opened in October 2003
at Pohang University of Science and Technology. As the center grows
to play a leading role in Korean biotech research, we'll play a
key role in helping bring its discoveries to market as we continue
to establish ourselves in this high-tech field.
|