2004 Preview
With global markets forecast to grow around 3% in 2004, brisk
exports and facility investments will put KoreaˇŻs growth in the
4% range. While we expect this broad-based recovery to push global
steel demand past 900 million tons, tight raw material supplies
will constrain production growth, pushing up steel prices across
the board. In 2004, weˇŻll be focusing on growth, competitiveness,
and innovation as we take aim at sales of KRW 16 trillion.
Investing in growth
WeˇŻll be investing over KRW 2 trillion in 2004 to boost annual crude
steel output to 32 million tons by 2008. At Pohang, weˇŻll commission
our first 1.5 million-ton capacity FINEX ironmaking plant. At Gwangyang,
weˇŻll focus on the automobile industry by breaking ground for our
fifth and sixth continuous galvanizing lines. In addition to joint
ventures in China, weˇŻll be pursuing opportunities in India, Southeast
Asia, and other markets with abundant natural resources.
Rising above the competition
We aim to boost our annual crude steel output to 29 million tons
and finished steel production to 28 million tons by achieving an
optimal material balance between our steelworks and eliminating
manufacturing bottlenecks. WeˇŻll be upgrading our distribution network
and building an integrated marketing network to link our production
bases at home and abroad. In addition to actively collaborating
with our suppliers to develop iron ore and other resources, weˇŻll
continue to expand our global R&D network through strategic alliances
and partnerships.
Innovating to the next level
We continue to prepare for the workplace changes our new activity-based
management system and integrated manufacturing network will bring
when they come online at year-end. WeˇŻll also be implementing projects
that stimulate innovations in employee learning and corporate culture
with a special focus on cross-functional projects as we expand our
Six Sigma program.
In closing, our commitment to world-class products and governance,
sustainable development, and community service continued to win
the trust and respect of all our stakeholders in 2003, adding luster
the POSCO brand. We hope youˇŻll join us as we continue to forge
the future of steel in 2004.
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